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SELLING DIAMONDS
As a retail jewelry professional, selling diamonds — the largest jewelry product category — is an art you must master. These articles give you expert information to enhance your diamond sales skills.
Diamonds
DIAMOND JEWELRY TERMINOLOGY: FLUORESCENCE
When selling diamond jewelry, the information included in this article can help you explain fluorescence to your jewelry customers.
SELLING DIAMOND JEWELRY: MOISSANITE
Moissanite, a relative newcomer to the jewelry world, is actually an extremely rare natural mineral.
JA's In-House Product Knowledge Expert
- As a Jewelers of America member, you benefit from the jewelry education resources developed by JA Director of Member Services David Peters.
Peters authored the informative articles in the Educational Resource Library, a free benefit for your store staff.
Peters holds a master of science in education and educational technology from Pepperdine University. He is a Graduate Gemologist (GIA) and a Certified Gemologist (AGS), and has more than 16 years of experience in the retail jewelry industry. Prior to his work at Jewelers of America, Peters spent seven years as an instructor at GIA.